When a bookmaker becomes something more than just a betting platform, public figures step in – those whose authority and recognition reinforce the brand. For 1win, this approach has long become a standard. Through recognizable representatives of sports, media, and even esports, the company builds awareness not through banners, but through faces. The project involving such personalities has gained an informal title – 1win ambassador. Whether on screen or behind the scenes, they become part of a strategy where the focus is not only on odds, but on influence.
Who is the 1win ambassador
In the world of betting and bookmakers, the word “ambassador” has long stopped being exclusive to fashion houses or cosmetics. Here it means a figure representing the company in the media space – not just a promotional face, but a recognizable point of reference for a wide audience. An ambassador becomes the brand’s “voice” on social media, in sports arenas, and during broadcasts – sometimes even influencing how the platform is perceived.
In the betting context, this is not a role limited to a couple of ad shoots and campaign appearances. A 1win ambassador, for example – is someone whose personality and reputation directly affect players’ trust. Their role is to act as a natural bridge between the brand and its audience, especially in new markets where recognition is still taking shape.
Typical tasks of an ambassador in betting:
- Participation in marketing campaigns and shoots.
- Promoting the brand through personal social media accounts.
- Appearing at events on behalf of the bookmaker.
- Involvement in special giveaways and interactive content.
- Publishing codes, links, and exclusive offers.
- Connecting with the audience via messengers and streaming platforms.
This model of communication gives the bookmaker more flexibility. Through an ambassador, the brand can quickly adapt to changing user interests, launch viral campaigns, and test unconventional approaches. This especially matters in an environment where bookmaker competition has gone far beyond just odds and bonuses.
As a result, a 1win ambassador becomes an informal advisor, a media guide, and in part – a brand of their own. Their activity is not bound by templates: if they naturally fit into the brand’s ecosystem, even a short mention or brief post can get a wider response than a banner on the homepage.
1win ambassador in 2025
The bet on recognizable faces is nothing new for 1win. The brand consistently selects those who can reflect its style – slightly bold, sometimes provocative, but always confident. In 2025, the ambassador list is impressive – from fighters and athletes to media personalities who are recognized in a single frame. These individuals are not just campaign participants – they become part of the image many associate with the bookmaker itself.
The choice of such figures is not random. Each 1win ambassador covers a specific audience: sports fans, TikTok users, Telegram followers, or cricket lovers in Asia. The platform takes into account geography, communication style, and even the emotional response that a particular person can trigger.
Name | Field | Country | With 1win since… |
Saul “Canelo” Alvarez | Professional boxing | Mexico | May 2025 |
Conor McGregor | MMA | Ireland | April 2025 |
Johnny Sins | Media and online content | USA | 2024 |
David Warner | Cricket | Australia | 2024 |
Eva Elfie | Entertainment industry | Russia | 2025 |
Interestingly, 1win’s ambassador list includes both global stars and local players. Canelo Alvarez, for example, strengthens the brand’s position in Latin America, while Johnny Sins brings coverage in the English-speaking internet – mainly thanks to his recognition that extends far beyond his main career.
1win ambassador: top stars
Over the years, 1win has collaborated with dozens of well-known personalities, but not all of them became true symbols of the brand. Some partnerships were short-lived, others were loud but quickly faded.
And yet, certain names have remained in the media field for a long time. These are the ones that come to mind instantly when people mention 1win. They’ve become part of the company’s visual and associative presence – some through charisma, others through contrast, and a few simply by being a perfect fit. The top 5 1win ambassadors of all time:
- Conor McGregor – a fighter with global fame and a personality that perfectly matches the brand: confident, aggressive, and always in the spotlight.
- Johnny Sins – an unexpected but viral choice. His image became a meme, and in that lay the power: recognition exceeded all expectations.
- Saul “Canelo” Alvarez – a champion whose name speaks for itself. He brought seriousness to the brand and access to a massive Latin American audience.
- Eva Elfie – a representative of an industry people don’t usually speak about openly, but which generates massive reach. With her, the brand took a step toward borderless internet culture.
- David Warner – a global cricket star who brought the attention of millions of fans from Asia and Australia to 1win.
These ambassadors etched 1win into users’ minds not as just another bookmaker, but as a platform with a face. Their personal audiences, delivery styles, and energy worked for the brand just as effectively as paid campaigns ever could.
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