Gambling platforms like 1xbet actively collaborate with celebrities to attract new audiences. One of the prominent figures involved in 1xbet’s advertising campaign was popular Russian artist Morgenshtern. The contract sum and the very fact of the collaboration sparked heated discussions. In this article, we will explore how much Morgenshtern earned and the goal of this collaboration.
Why did 1xbet choose Morgenshtern for the advertisement?
Morgenshtern is one of the most talked-about and prominent figures in Russian show business. His audience spans millions of followers on social media, making him an ideal candidate for advertising.
Key reasons for the choice
- Young audience:
Morgenshtern’s fans are predominantly young people interested in new technologies and trends, including gambling. - Provocative image:
Advertisements featuring Morgenshtern always cause a stir, attracting additional attention. - International recognition:
His popularity extends beyond Russia, helping reach a wider audience.
How much was Morgenshtern paid?
The official contract amount has not been disclosed, but analysts and insiders suggest that Morgenshtern could have received between $500,000 and $1,000,000 from 1xbet.
Factors influencing the fee
- The artist’s popularity at the time of signing the contract.
- The volume of work (videos, social media posts, performances).
- The duration of the advertising campaign.
Notably, Morgenshtern mentioned his collaboration with 1xbet in interviews, which further piqued public interest.
What did the advertisement look like?
The advertising campaign included the following elements:
- Videos: Bright and provocative videos featuring Morgenshtern inviting viewers to register on the platform.
- Social media posts: Instagram, TikTok, and other popular platform stories and posts.
- Music integrations: Mentions of 1xbet in Morgenshtern’s songs and music videos.
- Events: Possible participation in promotions and tournaments organized by the platform.
How did the advertisement affect 1xbet?
The collaboration with Morgenshtern became one of the most talked-about advertising moves in the gambling world.
Campaign results
- Increased popularity: A rise in platform registrations, especially among the younger audience.
- Viral effect: Videos featuring Morgenshtern went viral, attracting even those who weren’t interested in gambling.
- Media coverage: The partnership was discussed in the media, forums, and on social media, generating additional buzz for 1xbet.
Controversies and criticism
The advertising campaign sparked both enthusiasm among fans and criticism from the public.
Key complaints
- Gambling and youth: Some accused the artist of promoting gambling among young people.
- Ethics of advertising: There were concerns about the advertising being compliant with laws regarding gambling promotion.
- Morgenshtern’s image: Some of the audience viewed his participation in the ad as a moral decline.
Why did this advertisement work?
Despite the criticism, the campaign was successful due to the following factors:
- The artist’s charisma: Morgenshtern knows how to capture attention and stay in the spotlight.
- Audience scale: Millions of followers ensured broad reach.
- Memorability: The provocative style resonated with the audience and elicited strong emotions.
The 1xbet advertising campaign featuring Morgenshtern became a significant event discussed by millions. Despite the criticism, the collaboration yielded noticeable results for both the platform and the artist. It’s an example of how a powerful media personality can influence brand perception and attract new clients.
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