Forbidden City: blending Swiss Luxury with online gaming
The Forbidden City® brand is one of the leading names in the Swiss luxury sector. Founded in Geneva, it is known for its premium products and services in the field of elite leisure, exclusive events, and collectible merchandise. The company creates an atmosphere of luxury by combining privileged access, personalized service, and unparalleled quality.
In 2025, Forbidden City is expanding its reach by launching Forbidden City Casino, an online platform that merges gambling with premium lifestyle services. This is not just an online gaming site but a meticulously designed service for a select audience that values privacy, exclusivity, and high standards.
Elite games and personalized services
Forbidden City Casino will offer a carefully curated selection of games, including:
- Classic table games (poker, blackjack, roulette).
- Baccarat – a game traditionally associated with luxury.
- Exclusive slot games with premium design.
Beyond gambling, the casino will provide individual privileges for its members, including:
- Personalized concierge service – 24/7 support for travel arrangements, VIP event bookings, and exclusive product orders.
- Collectible items – Limited-edition souvenirs and luxury products available only to casino clients.
- Private rooms and exclusive tournaments, accessible by invitation only.
- Access to closed events, organized by Forbidden City.
Cross club VIP loyalty program
The Forbidden City® brand has always placed a strong emphasis on personalized customer experiences. In the casino, this concept is realized through the Cross Club VIP program, where members:
- Receive tiered privileges as they accumulate gaming experience.
- Collect “Loyalty Squares”, which can be redeemed for luxury experiences or exclusive products.
- Gain access to special events and private gaming areas.
- Receive personalized bonus offers, unavailable to regular players.
As John Cooney, CEO of Forbidden City SA, stated:
“Forbidden City Casino is not just a gaming platform. It is an entry into the world of luxury, created for the most discerning clients.”
Swiss standards of privacy and security
Forbidden City Casino will launch in selected countries, adhering to strict international regulations for online gambling. Switzerland legalized online gambling in 2017, and this new project fully complies with high security and privacy standards.
As John Cooney emphasized:
“Our clients trust us for exceptional quality and the highest level of discretion. We are bringing these principles into online gaming, ensuring a secure and reliable platform.”
The company has already announced plans for further expansion, positioning Forbidden City Casino as a promising player in the premium online entertainment market.
Exclusivity as a new standard for online casinos
Forbidden City Casino goes beyond the traditional concept of gambling, introducing a unique premium gaming experience. Unlike standard casinos, the focus here is not only on winnings but also on lifestyle, where players receive privileges that match their status.
This philosophy resonates with clients who are accustomed to the highest level of service and exclusive opportunities. Forbidden City Casino is designed for a small but financially capable audience willing to invest in unique experiences.
Conclusion
The launch of Forbidden City Casino is not just another online casino but the creation of an elite gaming space for those who appreciate luxury, privacy, and personalized services. The brand applies its long-standing traditions in the premium segment, developing a unique online gaming format that transcends conventional gambling.
By combining gaming, exclusivity, and impeccable Swiss quality, Forbidden City aims to become one of the most prestigious gaming platforms in the world.
Source: Gambling Insider
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