Super Bowl 2024: betting hits $23 billion

Super Bowl 2024: record-breaking bets and growing gambling risks in Ohio

The Super Bowl is the biggest event in American football, attracting millions of viewers and massive betting volumes every year. In 2024, sports betting on the National Football League (NFL) championship game reached an unprecedented $23.1 billion.

This figure is $7 billion higher than the previous year, reflecting explosive growth in the U.S. sports betting industry. The surge was driven not only by expanded online betting opportunities but also by aggressive gambling promotions through advertising campaigns and partnerships with teams.

The American Gaming Association (AGA) also reported a significant increase in the number of bettors placing wagers on the Super Bowl. According to research, more than 68 million Americans placed bets on the game—a 35% increase compared to the previous year.

“This year has been historic for sports betting in the U.S. With more states legalizing the industry, we are seeing increasing player engagement,” said an AGA representative.

Key factors driving legal betting growth

The expansion of the U.S. sports betting industry is fueled by several key factors:

1. Legalization in new states – As of 2024, 38 states and Washington D.C. have officially legalized various forms of sports betting.
2. Growth of online betting – The availability of mobile apps allows people to place bets anytime, anywhere.
3. Marketing campaigns – Sportsbooks actively collaborate with NFL teams and star athletes, attracting new players.
4. Popularity of live betting – Many players prefer to bet in real-time during the game, increasing total betting volumes.
5. Increased trust in regulation – Clear rules and monitoring systems make the market safer for bettors.

Top states by Super Bowl betting volume

Despite the overall increase in betting activity, certain states remain dominant in terms of total betting volume:

Growing gambling risks in Ohio

Despite the economic benefits, the rapid rise in sports betting has led to increased gambling-related risks. The state of Ohio has become a focal point due to the rising number of problem gambling cases.

Since sports betting was legalized in 2023, Ohio has seen:

• A surge in gambling addiction cases – More calls to gambling helplines have been reported.
• Violations by sportsbooks – Companies like DraftKings have been fined for accepting illegal bets.
• Lack of strict controls – Some platforms have allowed minors to place bets.

The need for responsible gambling measures

The rapid growth of the sports betting industry requires the implementation of stricter responsible gambling policies. Experts recommend:

• Age restrictions and identity verification to prevent underage gambling.
• Stronger oversight of betting advertisements, particularly targeting vulnerable groups.
• Development of educational programs to help players understand potential risks.
• Support for organizations that assist individuals struggling with gambling addiction.

Conclusion

Super Bowl 2024 was a record-breaking event in the history of sports betting. The total betting volume reached $23.1 billion, highlighting the growth of the industry and the increasing popularity of betting among Americans. However, it also raised concerns about regulatory challenges, particularly in states like Ohio, where problem gambling cases are on the rise.

To maintain a balance between industry expansion and player protection, it is crucial to strengthen responsible gambling measures and enhance oversight of sportsbooks. In the coming years, further regulatory expansion and the implementation of new safety standards can be expected to ensure a fair and secure betting environment for all participants.

Source: Gambling Insider