National Gambling Support Network: How the UK Fights Gambling Addiction

What is the National Gambling Support Network (NGSN)?

When it comes to online casinos and their impact, the conversation often focuses on entertainment. However, behind the scenes of the industry lies a critical social effort: addressing the consequences of gambling addiction. In the UK, this work is coordinated by the National Gambling Support Network—a powerful system that helps tens of thousands of people every year return to a stable life.

The NGSN is a structure that unites more than a dozen specialized organizations and clinics across the UK. Operated under the guidance of GambleAware, the network includes a national helpline, regional centers, online services, and residential programs.

Its main mission is to provide free, confidential, and non-judgmental support to people affected by gambling. This includes both the players themselves and their loved ones.

“Gambling addiction is not a weakness, but an illness that requires a professional and systematic approach,” the NGSN emphasizes.

Rise in referrals and a local-first focus

Since its launch in April 2023, the network has helped over 110,000 people. In the second year, the number of self-referrals rose by more than 50%. This reflects a growing awareness among individuals and a willingness to seek help before the problem escalates.

This growth was made possible thanks to a “local-first approach”—a strategy that tailors support to regional specifics, social background, and cultural context. People feel more confident when seeking help in a familiar environment and receiving support from local professionals.

What are Brief Interventions?

Brief Interventions are a format of rapid response support: one or several short conversations with a psychologist or counselor. The goal is to identify the issue early and guide the person toward the right path before addiction worsens.

In the second year of NGSN’s operation, the number of these interventions increased by 93%—from 11,000 to more than 21,000 cases. This proves the effectiveness of early intervention and the importance of accessible formats.

Examples of support levels by type:

Tailored support for individual needs

The NGSN follows a personalized approach, where each person receives the type of support best suited to their lifestyle and situation. This could include individual therapy, group work, or structured assistance with ongoing follow-up.

The average wait time for a first consultation is just two days, one of the best response times among behavioral support systems.

Online tools and community involvement

One of the catalysts for increased referrals was the launch of the GambleAware Service Finder platform in summer 2024. Through this service, around 21,000 people have already been referred to appropriate organizations.

Another major focus is on training and engaging police officers, healthcare workers, and social workers. This transformed the system into a mechanism based on the “always open door” philosophy—anyone in need can access help without judgment.

“Gambling addiction can destroy lives. We must not punish people—we must treat them,” says Joy Allen, Durham Police Commissioner and advocate for gambling harm prevention.

Jackie’s story: from addiction to advocacy

One person who benefited from the NGSN is Jackie Menzies from Southport. He began gambling at 20, sank into debt, and lost his home. At one point, he was living on the streets. Through friends, he was introduced to the Parkland Place residential center.

“I owe my life to the Adferiad team. After treatment, I started studying to become a counselor. Now my goal is to help others go through what I experienced,” Jackie shares.

Why this approach works

1. Fast response – two days and you’re already receiving help.
2. No stigma – no blame, only support.
3. Accessibility – help is free, confidential, and available online.
4. Multi-tier system – from brief talks to full residential care.
5. Community integration – police, doctors, and volunteers are involved.

Conclusion

Gambling addiction is not taboo—it’s a reality that must be addressed head-on. The National Gambling Support Network proves that it’s possible to build an effective, humane, and scalable system of support. And within this context, it is just as relevant to talk not only about the online casino industry and casino promo codes, but also about the importance of responsible social policy to accompany it.

Source: GambleAware